Meta
Immersive Group Effects
Everyone has a different comfort level with video calls, but breaks or pauses in a conversation over video can sometimes leave people feeling like they have to say something. People should be able to hold space together and feel a sense of ease, especially over longer duration calls, much like they would when physically together. Immersive AR experience can transport people into what feels like a shared space on their video calls.
Service
Game Design
AR Development
Role
Lead Producer
Client
Meta
Date
2022
Problem Statement
Identify innovative, playable experiences for real-time video calls on Meta products. These experiences should leverage new technologies, inspire creators, and foster user connections.
Goal
Create multiplayer AR games for Instagram and Messenger calls that utilize latest multipeer capabilities. These games will allow participants to share coordinated group experiences.
My Scope
Navigating pre-sales engagement, deal structuring, client onboarding, defining the initial scope of work with client to establish their goals, manage execution internal design, creative, and engineering teams
Results
Helped the client achieve an 80% increase in daily active user (DAU) session duration on Messenger, with an average of 30+ minutes of AR usage per session.
