Ivan Pavliuchenko is founding member and managing director of AREYES. As a lifelong learner, his passionate about helping businesses and startups achieve success by building and launching immersive experiences at scale.

From a young age, Ivan was fascinated by the art of storytelling and gaming. After earning a Bachelor's degree in Economic Cybernetics and a Master's degree in Marketing, he delved into the world of marketing and digital advertising.

In 2017, Ivan led marketing efforts at Vintage Agency (a top 100 web-studio worldwide according to Awwwards), where he built the marketing department from the ground up and helped launch large web design conferences in Ukraine, attracting over 1,000 web design specialists. During this period , Ivan in first time encounter the power of AR/VR as a marketing tool and was captivated by its potential to create narrative stories that drive business growth.

In 2019, Ivan join forces with small team that shared his vision of reshaping business storytelling through merging gaming, advertising, and immersive technology.

Over the next five years, he dedicated himself building world-class studio with a team of over 20 top-notch professional that powers worlds with first class immersive experience and game-like Ads. 

Today, AREYES is well established business working with renowned global brands such as Meta, Hermes, Sony Music, Rovio, Henkel, Ford, Nissan, Stellantis, L'Oréal, Lego, Red Bull, helping them seamlessly integrate AR/VR and gamification into their marketing campaigns.