Ivan Pavliuchenko is founding member and managing director of AREYES. As a lifelong learner, his passionate about helping businesses and teams drive innovations at scale.

From a young age, Ivan was fascinated by the art of creative storytelling, gaming and technologies. After earning a Bachelor's degree in Cybernetics and a Master's degree in Marketing, he delved into the world of digital advertising.

In 2017, Ivan led marketing efforts at Vintage Agency (a top 100 web-studio worldwide according to Awwwards), where he built the marketing department from the ground up and helped launch large web design conferences in Ukraine, attracting over 1,000 designers. During this period , Ivan in first time encounter the power of AR/VR as a marketing tool and was captivated by its potential to create narrative stories that drive business growth.

In 2019, Ivan join forces with small team that shared same vision of reshaping business storytelling through merging gaming and immersive technologies.

Over the next five years, he dedicated himself building world-class studio with a team of over 20 top-notch professionals that powered world with first class immersive experiences and playable Ads.

Today, AREYES is well established business working with renowned global brands such as Meta, Hermes, Sony Music, Rovio, Henkel, Ford, Nissan, Stellantis, L'Oréal, Lego, Red Bull, helping them seamlessly integrate AR/VR and gamification into marketing and training.