George Ezra
Digita Twin
We've built Immersive Campaign dedicated to new George Ezra album release Gold Rush Kid that give fans a way to build affinity with George and feel more part of the fan community.
We aim create a cultural and press worthy moment by bridging online and offline worlds to spark joy. Scale across multiple markets where fans and wider audiences will experience an immersive and new way to connect with George’s music.
Date
2022
Client
Sony Music
Service
Concept Development
Digital Twin Design
AR Development
Role
Lead Producer
Challenge
Create experiences within current social campaigns that can be scalable across multiple markets and wider audiences allowing them to unlock immersive experience and new ways to connect with George’s music.
Solution
Create multiple AR experiences that unlock unique user experience each, that foster emotional connection and boost shareability. Our team exclusively designed the digital twin of the Gerge Ezra and put it into the AR realm for Instagram Stories or Reels. Moreover we craft an immersive album cover that springs to life, as fans put their phone's camera on physical album cover that triggers the AR marker. This engaging AR promotion not only adds an enthralling layer of entertainment but also fosters a profound and enduring connection between the music, the artist, and passionate album enthusiasts.
My Scope
Navigating pre-sales engagement, deal structuring, client onboarding, concept development alongside Creative Director, defining the initial scope of work, manage execution internal design and engineering teams
Results
The camping reached over 10 million people worldwide with a 12% Ad recall rate.
